Case Positioning and Setting The case is beneficial for discussions among students pursuing a postgraduate degree in management and who are interested in Marketing, Entrepreneurial Marketing, International Business and International Marketing. Although Micromax is an Indian brand as the company is registered in Indiabut the manufacturing of handsets take place in China.
They had set an undated ambitious target that someday they would have a turnover of INR10 billion1. Posted in Products, Total Reads: The intention was to donate Rs. Micromax products have been widely accepted by rural India mainly due to lower cost, though the penetration in urban India is comparatively low Marketing mix of micromax the giants like Sony, Samsung etc.
This philosophy had made them number one in tablets, number two in the smartphone market and number three in the overall handset category.
Discuss how consumer insights can help an organization to come out with innovations that can help differentiate your product Illustrate how a small new entrant Micromax with an entrepreneurial spirit of seeking opportunities can help it grow from INR 6.
Inhe was joined by three of his friends and based on a persuasive suggestion of one of them Rahul Sharmagot into the mobile handset business in The products are also available on e-commerce sites. They used celebrities and sports cricket to help in building their brand.
From the very beginning, Micromax targeted both urban and rural parts of India providing them technological advanced mobile handsets at affordable prices.
The handsets were manufactured in China. The reason for Micromax success is the availability of lower to upper end devices with technological advancements.
The official Youtube channel of Marketing mix of micromax has many subscribers. Micromax has also extended its arm in the field of Phablets and has introduced Fantabulet. Rahul had convinced his friends to get into the mobile handsets business.
Micromax is present in more than districts through 1, 25, retail outlets in India. Though the mobile market was already dominated by players like Samsung, Nokia, Micromax still took a bold step of introducing the new mobile handsets in the Indian market.
The case provides students with an opportunity to understand how entrepreneurial marketing orientation helps organizations scale up and how organizations with good consumer insights and marketing strategies can become major players in the market and achieve their growth dreams.
The company has its headquarter in Gurgaon, Haryana and has manufacturing plant in Rudrapur, Uttarakhand and Research and Development center at Telangana. This was based on an observation that even the most popular brands of handsets launched by global players did not fully satisfy the local needs.
While they had set their sights at dethroning Samsung the Number one player in India, the Chinese companies like Xiaomi, Huawei and Gionee had started looking at the Indian market for growth.
Highlight some of the marketing mix decisions taken by Micromax which helped them become one amongst the top two players in the Indian mobile handset and tablet market Case Positioning and Setting The case is beneficial for discussions among students pursuing a postgraduate degree in management and who are interested in Marketing, Entrepreneurial Marketing, International Business and International Marketing.
Introduction to Micromax InRajesh founded Micromax Informatics as a distributor of computer hardware. This case can be used to:Micromax is a company of Indian origin & deals in consumer electronics.
Its products are very popular. Here is the Marketing mix of Micromax shows how it has a diversified product portfolio that includes items mobile phones like feature phones and smartphones, laptops, tablets, IT products like data cards and monitors.
Marketing mix of Micromax Micromax offers a variety of products which include mobile phones (smartphones, feature phones, phablets), tablets, laptops, consumer electronics including air conditioners and LED TV, and IT related.
This case study focuses on the marketing strategies of Micromax and highlight some of the marketing mix decisions taken by Micromax which helped them become one. Marketing Strategy of Micromax; Marketing Strategy of Micromax. Words Jan 31st, 7 Pages. The marketing mix is the most fundamental elements that needed to operate a company.
Pensonic introduce a green product which is a mini portable fridge need to consider all the factors in term of the quality, safety, design, packaging and so.
Marketing Plan of Micromax Mobiles. Marketing Plan of Micromax Mobiles Marketing plan micromax 57, views. Share; Like; Download munish Follow Published on Nov Sony Marketing Mix Abhishek Kulshrestha. Fa midterm assignment group1 ver group niraj. The Marketing mix of Micromax discusses the 4P's of Micromax, a brand which was founded by Rajesh Agarwaand.
The brand has grown in the last few mi-centre.comax provides a wide range of phones with different features thus serving a variety of mi-centre.com company has long term plans.Download