Indigenous method was used ,and also the detergent was more environment friendly. Nirma focused on cost reduction strategies to make a place for itself in the market.
One fine day the team was called for another meeting and Delivery vans were cleaned, material loaded and NIRMA hit the market again. Now what this did was kick start the consumer demand.
To the insisting ones they will give the material back asking them not to show up again. Next day on retailers were shocked, competition was dazed and market was without Nirma.
Nirma went on to become the largest detergent and the second largest soap company in India. Nirma also gave due importance to modernization ,expansion and upgradation of the production facilities.
He gave a money back guarantee with every pack that was sold. Overnight the brand was changed and within no time gave a fantastic fightback to the leading global brands. The Marketing Strategy of Nirma: Consumers now had a quality detergent powder, having an affordable price tag.
Now Nirma was dictating terms.
When the demand reached its peak then the Retailers started to look for Nirma. People started asking for Nirma but it was not to be found. Karsanbhai was realizing the power of advertising and promotions which made him take this step.
Nirma has also set up Nirma labswhich prepares aspiring entrepreneurs to effectively face the different business challenges. In the s nirma moved ahead of Surfa detergent by HLLto caputre a large market share.
All cash on delivery, no credits and tight supply. The company got listed on the stock exchanges in the year The process of detergent production was labour intensive and this gave employment to a large number of people.
Karsanbhai Patel had good knowledge of chemicals and he came up with Nirma detergent which was a result of innovative combination of the important ingredients. Karsanbhai Patel managed to offer his detergent powder for Rs. During that time the domestic detergent market only had the premium segment and there were very few companiesmainly the MNCswhich were into this business.
The company also made sure that it uses the latest technology and infrastructure.
Karsanbhai Patel used to make detergent powder in the backyard of his house in Ahmedabad and then carry out door to door selling of his hand made product. It was in that Dr. This carried on for some time and there was huge accumulated credit in the market making it difficult for the Nirma to operate.
As and when the salesmen would go asking for the payment either he will be shown the door or may be offered a part payment even in the condition that the total material was sold.
The best case of - Give your consumer what he wants, when he wants, where he wants and at the price he wants, selling will be done quite automatically. As Nirma started to grow and the salesmen started to reach out to the retailers, who were working with multinational brands till then, did not pay attention and used to take the stock on long credits and as a special favour.
Later, Nirma successfully entered in the premium segment of soaps and detergents. The day after the meeting all the team member went out in the market and collected either cash or material.
This is what Karsanbhai was waiting for. This is when Karsanbhai said enough was enough and called the entire team one day and decided on a drastic step which was risky but revolutionary. Karsanbhai Patel started Nirma and went on to create a whole new segment in the Indian domestic detergent market.Mar 07, · Washing Powder Nirma Success Story (Real Story) Plz like comment share and subscribe my channel.
Nirma is a group of companies based in the city of Ahmedabad in western India that manufactures products ranging from cosmetics, soaps, detergents, salt, soda ash, LAB and Injectables. Karsanbhai Patel, an entrepreneur and philanthropist of Gujarat, started Nirma as a one-man operation.
Success Story of Nirma In the early s, when Nirma washing powder was introduced in the low-income market, Hindustan Lever Limited (HLL) reacted in a way typical of many multinational companies.
Karsan Bhai patel- Success Story of Nirma - Free download as PDF File .pdf) or read online for free.3/5(2). A few tips from the success story of "Sabki Pasand Nirma, Washing Powder Nirma." How A Farmer’s Son Invented The Iconic Washing Powder Nirma Posted on October 11, By Ishan Arora: Meet a father who lost his daughter in a car accident.
He found a way to bring his daughter back to life. Here is the story of “Sabki Pasand Nirma. The company launched toilet soaps for the premium segment. However, analysts felt that Nirma would not be able to repeat its success story in the premium segment.
InNirma had a 15% share in the toilet soap segment and more than 30% share in the detergent market. Aided by growth in volumes and commissioning of backward integration projects, Nirma's turnover for the year ended MarchDownload